Mazarine Aqua is the brain child of Amanda Couzner from Burleigh Heads on the Gold Coast, Australia. We caught up with Amanda to talk about her new online Bikini and Swimwear store and learn about the the inspiration for her venture and what is that has made Mazarine Aqua a knock-out success for women’s swim fashion online.
Tell us something of your history as it relates to your start up, career, idea or story. What is your background?
Ever since I was a little girl, I have always had a deep connection with the ocean. And from the very moment I surfed my first wave as a teenager, I found my passion.
My saltwater adventures have taken me all over the world – from the icy cold waters of Canada to North and Central America, Indonesia, Europe and New Zealand. I have had the most incredible experiences teaching people to surf, and tackled some of the most famous breaks in the world.
With every physically and mentally challenging situation I navigated, I have grown in confidence, and it is this self-belief that drives me to follow my entrepreneurial dreams with Mazarine Aqua.
Tell us something about how You began your startup, journey, idea and why?
I began Mazarine Aqua because I want women all over the world to enjoy the benefits of an active ocean lifestyle.
I have seen first-hand the confidence, fitness and inner peace that comes with getting active in the ocean, and the positive momentum that creates for women in all aspects of their lives.
I love seeing the sense of achievement and connection with the nature that women have from getting active in the ocean – whether it be my first love, surfing, stand-up paddle boarding, soft-sand run, sailing, yoga or a road trip camping adventure on the coast. In our busy lives today – we need this!
I want to break down the barriers for women, so the Mazarine Aqua mission is simple – to inspire women to fall in love with an active ocean lifestyle.
What is the focus of the business, technology or idea. What needs are being met?
Women deserve active swimwear that is functional and fashionable to support them in their active pursuits – they trust our carefully selected range because we are active ocean loving women who pre-test our range for functionality, style and quality.
We provide an amazing online shopping experience with personal service so women can buy with confidence.
What have been some of the biggest hurdles in your industry?
The swimwear business is super-competitive with tight margins, and also quite seasonal in our local market. We are managing that seasonality with a great selection of wetsuits and warmer styles so women in our local market can enjoy the ocean all year round.
We are also making it really easy for international customers to shop with us – we ship everywhere, and we are taking our brands to the world.
Check out the gallery here for a taste of their finest…
One of the biggest challenges for any online business is finding smart cost-effective ways to connect with new customers. One of the ways we solve that by over-delivering for our existing customers – we blow them away with our service and create a community around our brand – they spread the word for us!
What strategies have generated the most interest in your start-up, what’s working so far?
We have hosted a number of Mazarine Aqua-tivities events in our local community where we bring together women to enjoy a morning of SUP, surfing and active stretch. The aim of these events are to connect like-minded women who love an active ocean lifestyle, .
This gives us an amazing opportunity to build real relationships with our customers – we create an environment where women feel supported and confident to get active, and they love us for it!
Our business is unique because we are very focused on our niche – women who live an active ocean lifestyle.
We bring together the best products from amazing brands in one stylish online destination to give active women everything they need for a day at the beach.
Any up-and-coming Events, new directions, product lines or services you can tell us about?
We have a full event calendar coming up over the following months with bikini parties that include positive body image influencers and community surf and sup meets on the Gold Coast. The best way to stay up to date is to like our Facebook page and subscribe to our website.
Mazarine Aqua is constantly adding new brands to our site – we recently added Arcadia Movement, an amazing new active swimwear brand from Byron Bay, and we have many more on the way. We love working with new brands to find pieces that we know our community will fall in love with.