When you develop an app, you put in your heart and soul into it. You build it to see it grow. You nurture it to give you high returns. Your knowledge and hard work pay off when your app witnesses high installation rates and great reviews. But what makes your mobile app a success?
According to the statistics, it has been observed that except for a few 6-8 top apps, almost all apps encounter 60 to 80% uninstallation rate within 3 months of installation.
India, as inferred has the highest uninstallation rate. The question which comes to mind is why? Why has the app failed to hold the users?
Here are some of the best-kept secrets about Mobile apps, which identify the reasons for failing as well as the success of an app.
Identifying Reasons For Uninstallation
Before proceeding towards making an app successful, it’s better to understand the cause of its failure. A survey carried out by roko labs shows the reasons people give for uninstalling an app.
The most prominent of the reasons was the lack of value percieved in using the app followed by the excessive use of storage or data.
Now, since we have the reasons, we can go further to address every issue and work towards making an app more desirable and successful.
Keeping Your App Small And Effective
Apps which occupy large storage space repel the users. Apps get saved and installed using the internal storage of a device.
Since the internal storage provided by the mobile device in present scenario is quite less and also it get used up by device’s own OS and other essential apps, little hope is then left for other applications to find a permanent stay.
The issue can be resolved by introducing mobile apps which are small and effective. Build your app in such way that it covers all the essential aspects of your concept along with being compact.
Avoid using 3D design and animations which unnecessarily increases the loading time of the app. Make it more user-friendly and efficient or else you can make your app work from external SD storage.
User Experience Is Important
Making an app which is appealing enough for users to download it at least once and then providing them with an experience that just makes them forget about ever uninstalling your app is what you aim for as a mobile app development company. User experience is what matters the most.
An app which turns out to be irrelevant to the user gets no space on their device.
When building a mobile app you have very less screen area and slower internet connection, so having easy execution and great design causes remarkable differences in user experience.
If you can provide good user experience then the value of your software goes up.
Simplicity Is The Key
Structuring a complicated app is not going to get you anywhere. An interesting simple app which can engage a distracted and on-the-go user is what determines the success of the app.
An app which is too complicated to operate horrifies the user and they run away from it.
Data Is Money
In today’s scenario where mobile users are constantly using the internet, even for the simplest of their activities, data has become equivalent to money.
India still does not provide free data or Wi-Fi services, hence users prefer saving data instead of not worrying about it.
And when an app consumes unreasonably high data, it becomes a burden for the user to keep that app installed on their device.
So when you build a mobile app, make sure your app does not eat the data of your users.
Once the app is released and kicking the market, your work does not end here.
Keep testing your app for different mobile devices, for bugs and for crashes. Whenever you find a glitch, work towards eliminating it.
That’s where the update comes into the picture. Your user is enjoying your app, but if you don’t provide him with something new and better on regular basis, he will get bored. Introduce regular updates to fix the bugs and to add new features to your app.
The best way of increasing the user base is to launch different types of discounts and offers. This marketing strategy shows sure shot success. The business concept on which your app is built brings with itself opportunities which can be explored and made use of.
Offering different discounts and goodies to the users adds value to your existing services.
It differentiates you from your competitors and helps you generate additional revenues. Introducing exciting offers periodically attracts more users and makes sure they stay loyal.
Robust Customer Support
The customer support is your best tool for long-term success. Your customer support team assists you in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of your app. It makes sure that your customers are satisfied with your app.
It finds out about the issues which concern your users and helps you find the correct solution to it. A robust customer support retains a high rate of installations.
Apart from these, provide special attention to your app ratings and reviews.
These will help you understand your users better and you will be able to deliver what is expected of you. Make your app a success story.