Trade businesses such as plumbers, electricians, joiners and the like usually have considerably limited resources for marketing and advertising, unlike big, corporate companies. However, there are inexpensive ways of advertising your trade business.
Here are a few affordable and practical ways to market and advertise your trade business.
Design a brochure or flyer that informs the readers about your services, your address and your business contact number. The flyer does not need an intricate design, but it should still look professional.
If you have already set your service area, you can have these printed materials dropped off in the letterboxes of houses and commercial buildings in this area. Once you have finished a job in a residential area, take the time to drop your flyer into the surrounding house’s letterbox so the residents have contact details for a local tradie.
In some places a reliable tradie is hard to come by so spreading you name locally is a great way of drumming up business, If you have the financial recourses could also use the post office to help you with the flyer distribution.
Signage Outside The Place of Business
Stay at the top of your potential clients’ minds by adding signage outside your workshop. Make sure that it includes the name of your business and the services you provide as well as a contact number.
These signages can include images or short descriptions of your services aside from your business name. Ensure that the font is readable even from a distance, or drivers might not even notice you otherwise.
You can also include banners to showcase your ongoing promotions and increase your business visibility. Be sure to make your business purpose clear in these signages so that passers-by are more likely to remember you should they require your services.
Consider business cards as the self-explanatory flyer alternative. Business cards are easier to organize and store, which some families may prefer when compared to flyers or brochures.
You can display your opening hours, your contact number and your address, just like you do when you design other marketing collaterals. Make sure business cards have the same logo you are using on any signage and flyers so your business is easily recognised.
You can also distribute your business cards to walk-in customers requesting your services. Who knows? Your clients could be referring you to their neighbours or family members nearby if they need help in the future too!
Vinyl Car Wraps
When you run a trade business, the chances are that you will have your van or ute that you use to get to your customers.
You will have to be on the road for some parts of your working day, so why not take the opportunity to advertise your business? Car wraps are a great way to market your business while you are on your way to a customer.
This simple yet effective advertising method is also good value for money. You only need to pay a one-time fee to design and install your car wrap, and your driving will do the rest of the advertising!
Google Map Listing
Even if your clients were not aware that you provide the services they are looking for, a quick search in Google will show your business listing in Google Maps.
The only requirement is that the clients’ search queries and your business descriptions should match. This is why you should set up a Google My Business account, where you can create your business listing, update its location, opening hours and contact number – all for free.
Once you have it set up, Google will ensure that your clients can find you. Just be sure to respond to customer reviews or questions!
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